The Brief

CMP Resolutions are a highly-regarded conflict management expert who have played a pivotal part in promoting conflict management at work. CMP Resolutions needed an overall upgrade to their website which would address issues of navigation, responsiveness and would re-fresh their whole e-commerce system.

Objectives

  • Build a modern e-commerce platform
  • Re-design the integration with Pardot
  • Create an efficient UX with regard to navigation
the CMP Resolutions website being viewed on an Apple iMac

The Groundwork

The old website had roughly seventy pages plus a prominent blog area and a deep pool of testimonials. We looked at the old site and deciphered what wasn’t working so we could better represent all the information.

The Blueprint

Our designers experimented with different layouts until they came up with a UI which was clear and efficient with all the information on each page. They also began looking at colour to help give direction to the user journey.

The new Red Aien-designed CMP Resolutions website looks good on laptop
The CMP Resolutions website being viewed on a tablet device

The Build

Building a modern and efficient way for users to fill in a Pardot integrated form was a challenge our development team relished and the page wireframes were turned into templates which were rolled across the site. The e-commerce platform was built for events and set on a CMS for the clients to manage with ease.

The Result

Supplying a refreshed website which is robust and scalable was satisfying when we saw how revitalising an effect it was having.

The Red Alien designed website for CMP Resolutions being viewed outdoors on a mobile device