The Brief

Edward Sexton is an icon of the fashion industry who is synonymous with the growth and establishment of Savile Row. Red Alien were approached for a bespoke website to showcase the tailoring of Edward Sexton and to create an e-commerce platform.

Objectives

  • Design a stylish UI to showcase the client’s work and process
  • Create an effortless UX with contact forms to arrange appointments
  • Develop a robust e-commerce platform
  • Deliver the site on a CMS
  • Make the site mobile friendly
edwardsexton.co.uk on a laptop

The Groundwork

Via emails and face-to-face meetings we were able to build a genuine picture of the Edward Sexton brand, which is high-end, iconic, bespoke and elegant, to name a few of their qualities.

The Blueprint

Designing a website for a sought-after fashion designer meant our in-house designers had to embrace the occasion and create something which would be as bespoke as a tailor-made suit. The font would be white on black and of a meticulous size, echoing the detail found in an Edward Sexton pinstripe suit. The wireframes were honed so that the images sat next to the content like a complementary tie.

The Edward Sexton website on a tablet

The main framework of the site is the black pinstripe suit and the e-commerce layer is the steam-pressed white shirt.

Zak Jacobs, MD Red Alien
The Edward Sexton shop website on a tablet device

The Build

With a revelatory insight into the world of tailoring suits, our developers were influenced in their approach to building in the transitions of the site’s UX, much like that of a non-obtrusive trouser seam.

The Result

Edward Sexton is a worldwide brand and the website, which upholds the elegance and sexiness of the fashion icon’s style, has helped them to continue their global growth. As a team we are proud to be a part of this legendary enterprise.

The Edward Sexton website on mobile