Red Alien were approached by Fitness to Practise Support who wanted a brand new website to offer their service of supporting fitness to practise issues in the healthcare sector. FTP-Support have a very specific user target and wanted us to create a specially-tailored site for this clientele.
- Design a professional, clean and healthcare focused UI
- Create an efficient UX to convert users quickly into making purchase of membership
- Develop a robust e-commerce platform on an easy-to-manage CMS
- Integrate contact forms with Salesforce
- Make all practical aspects of the site mobile friendly
We wanted to get to the heart of FTP-Support so that we could deliver a site that truly reflected their purpose and after a thorough dialogue we were able to begin imagining the website style which would maximise user experience.
We were now able to sketch out our wireframes with gusto, honing the user journey to create conversions. FTP-Support also wanted a simple, clean (think health!), reassuring and professional website, and our designers went to town with these concepts and began experimenting with bold blues and greens against a clinical white backdrop.
Building the e-commerce platform was the priority task for our developers and when they were happy with its functionality they began building the rest of the site from this sturdy core, laying out the user-journey in as few steps as possible.
We are very pleased with the response FTP-Support has given us, in that we have encapsulated their vision and that they can now deliver their service with confidence.