The Brief

Spotless Cleaning are a family owned business who wanted a new website to help them branch into commercial cleaning in Cambridge and they came to Red Alien to help them get recognition in this area. Spotless Cleaning wanted to rank well in local searches and to have a site that would convert prospective clients into customers. We were up for the challenge!

Objectives

  • Create an eye-catching logo which will be the brand’s new beacon
  • Build a new website which highlights the services of Spotless Cambridge
  • Guide users with clear call to actions and enable them to make enquiries
  • Set up a CMS that is easy to manage
Commercial Cleaning Cambridge on an iMac

The Groundwork

We were in continual communication with Spotless Cleaning and they wanted their site to look clean and simple with their services pages being prominent and for the user journey to be driven by conversions. With this knowledge we could start wire-framing the site.

The Blueprint

Our graphic designer redesigned the Spotless Cleaning logo and we delivered an image which Spotless were extremely proud of. We also harnessed the ‘Spotless blue’ as the main branding colour and added it to CTAs and icons. We gave the pages an off-white background with a blue hue to further the professional and uniqueness look of the site. Our copy-editor was also busy by this stage and learning a lot about cleaning in the process!

The Red Alien designed Commercial Cleaning Cambridge website on a laptop
A Red Alien website on a tablet

The Build

To meet Spotless Cleaning’s aspirations to have a site which could grow with their company, we chose WordPress as the CMS so that the Spotless staff could add and edit content further down the line. And as the enquiries feature was core to the site’s function, this is where we began our development. Then, with the professional copy and images to hand, we began developing real pages from the mock-ups.

The Result

We unveiled the site on time and with just a few additional tweaks, Spotless Cleaning were very pleased and the site went live with a press-release the same day. And within three months, Spotless Cleaning topped the Google charts for commercial cleaning in Cambridge.

The Spotless Cleaning website on an iPhone