On site search engine optimisation
This is the first process once we have carried out the research and got started on your SEO project. It is actually possible to write a good looking functional site with lots of content, but without actually mentioning the keywords you are targeting for your industry, this is not a good move.Your website needs to be created not just with attractive designs for the human visitors, but with the correct information in the correct format for the robots. This process is known as on site (on-page) optimisation.
On page factors are directly related to the content and structure of the website.
Key Features of On Site Optimisation:
Title Tag: This is a space in a page where the text is placed that shows the title of the website on the very prime of the net browser window. Search engines use title tags to form a link in search results.Meta tag description: A Meta Tag Description is internet page coding that gives essential description information about the website.
Meta Tag Keywords: Meta Tag Keywords highlight the importance of a website but not deemed as important these days but still should be included.
Keyword Density: A share of chosen keywords used on a web page are known as keyword density. A keyword should be used in a web page around 2% to 8 % for good page ranking. It is important not to ‘keyword stuff’ for Search Engine Optimisation.
URL Structure: The URL of web site in particular individual pages should be connected to the context of the online content for that page.
Text The text is important because search engines are mainly text orientated, so it is important to have a lot of text on web pages and to include the keyphrases throughout the text. We include the keyphrases throughout good, relevant, coherent text.
Internal Links It is important to link through your website using the correct text for links. We do this so that search engines and visitors have an idea about what to expect on the page they are about to visit.
Image ALT and title tags All images should have ALT tags and title tag to enable visitors and search engines to know what the image is about. We ensure that images have relevant ALT and title tags.Other chnagesThere are always other changes to make but these are done on a website by website basis. Above are the main changes though.
Contact Red Alien to discuss how we can improve your search engine ranking.
