in Cambridge

Backlink Cleaning And Auditing


Why Use Our Link Penalty Recovery Service?

The Red Alien Google penalty recovery service is an in depth process to remove toxic (harmful/spammy) backlinks that have caused a website to have a decline in traffic and Google ranking. Removing harmful backlinks requires in depth analysis along with many hours of time. If you attempt to remove the wrong backlinks this could further harm the ranking of your website.

Is your Google ranking dropping across a number of key phrases?

If you have seen a big drop in rankings in a short space of time there is a good chance that you have been effected by a Google penalty due to bad offsite search engine optimisation. You should take action as soon as possible if you suspect that Google may have devalued your site in the search engines.

Do you need to have a penalty to clean up backlinks?

NO. You may know that your ranking has dropped and traffic decreased over a period of time but not sure which algorithm update has effected this. There may be instances where you know you have low-value backlinks pointing to your site but you have not the time or resource to remove them. At Red Alien we can both identify an algorithm update which may have impacted the traffic to your site and begin the process to clean up your backlink profile if bad backlinks are present. Low-quality backlinks that have already impacted your site may become more of a problem as Google continues to evolve its algorithm.

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Different types of Google penalties

In the first instance, we diagnose what may be causing your ranking issues.
Generally, there are two types of penalty that a site may receive, either an algorithmic penalty which is usually due to an unnatural amount of low-quality backlinks pointing to your site. The other is a manual penalty where Google team have reviewed your site and sent a message via your Google Webmaster tools account, often caused by a mix of backlinks from link farms, purchased links, low-quality links as well as deemed to be selling links.

Other Issues

There may be other issues with the content on the site that may be duplicated or over optimised but as part of our service we will review this and let you know what may need editing, removing or canonical links putting in place etc. We will review any google updates and messages with drops in traffic from Google to clarify the cause of the problem.


Link Audit and Recovery Process

Site Review

We’ll begin by learning your websites history and reasons for the link removal. This may include any reports from agencies and any other link building you or other third parties have carried out over a period of time.


We use our knowledge and skills to recommend the links that should be removed with a view to sourcing the contact details of the initial selection of data.

Extract all of the backlinks

We use a large number of sources to extra the link data including your Google Webmaster tools. This helps show us the historical link data as well as new and current links.

Removal report

At the end of each month we provide details of links removed, webmasters that have been contacted including the dates of contact. Additional webmaster requests for payment including fee will be included in the report.

Link Quality Analysis

We review all of the backlinks using a number of different factors. We grade these placing them in an order of priority so that we can review the most dangerous links first, moving onto those that we deem as suspicious and potentially harmful.

Disavow File

We provide a disavow file in the correct format that can be submitted to Google via your webmaster tools. The file is a request to Google to no longer associate the bad backlinks from individual pages or whole domains with your website.

Removal of Backlinks

We contact the webmasters of the sites where the bad links reside to request removal on your behalf. We monitor responses and follow up with each webmaster several times if we do not get a reply, we will also look for additional contact details or use a contact form if one is present. We will also use phone, numbers, Skype or other contact methods if available and required. Each webmaster is different and although most remove links for free there are some that will only remove a link for an ‘admin fee’ we will review these and any other webmaster demands with you.

Reconsideration Request (manual penalty)

If the penalty received has been a manual one we provide additional screenshots of online forms and email conversations and replies to use as part of a reconsideration request.

Google Best Practices

Google states that it needs to see that every effort is being made to clean up your backlink profile prior to submitting a disavow request. Matt Cutts the head of the web spam team at Google even said “Don’t use a toothpick to remove your links, use a machete”.

Waiting For Recovery

How long the recovery takes will depend on how a number of factors including the amount of toxic backlinks and how severe the penalty.

For many websites there may only need to be one disavow request and in other cases there may be several as part of the reconsideration request. In most cases once the first reconsideration request is submitted the website is ready to begin its recovery process and may recover in full. There are no guarantees on how long this will take as we are still at the mercy of Google. However the removal of toxic links is essential to prevent the site losing any further ranking and traffic and is this is the only way to move forward and prevent further negative impact to your site particularly as the algorithm updates may become more targeted and aggressive towards toxic and spammy backlinks.

There may instances where you know you have carried out some spammy backlink practices and you want to find the toxic links and disavow them before Google devalues them and impacts your site, you can contact us to get started on this.

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