The Brief

Allia is a charitable organisation whose purpose is to make a positive impact on society by supporting individuals and ventures that want to create social benefit. Red Alien were briefed to develop a website to support a brand new three-year programme to support entrepreneurship.


  • Design UI for a wide user age-spectrum
  • A fully responsive website
  • Deliver the website on a user-friendly CMS
  • Build a bespoke event calendar with ticket system
  • Create private area for members
  • Develop a forum for members with social profiles

The Blueprint

The Serious Impact team expressed their desire for an innovative and simple homepage, with clearly defined areas for the user to take action upon. Getting this right was key and we worked towards integrating the programme’s branding while effectively creating an intuitive UI.

The Build

It was vital to develop a site which would be easy for the Serious Impact team to upload articles, create new events and manage the members area, and to fulfill these needs we built the site on WordPress. We wanted to get these features right early on in the development stage because they were  so important for the Serious Impact programme. We also took the time to add in a fully-fledged forum with social profile capabilities.

The Bringing Together

With all the functions built we entered the testing phase which was a concentrated effort and well worth it. When all the copy and images were ready, we helped the Serious Impact team add them all and with bated breath looked forward to the launch date.

The Result

We celebrated the launch of the Serious Impact website with a training session for the SI team (with coffee and cake!) over at one of the grande meeting rooms at the Officers’ Mess in Duxford where we’re based.

Red Alien are thrilled to have been involved on such an important local programme and are looking forward to continue working with Allia.