Social Media Marketing (SMM) is a type of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks such as Facebook, YouTube, Flickr, Twitter and LinkedIn as well as within 3D virtual worlds such as Second Life.
The goals of each SMM program or campaign will differ for every business or organisation, however most will involve some form of building an idea or brand awareness, increasing visibility, encouraging brand feedback and dialogue as well as to possibly sell a product or service. SMM may also include online reputation management.
Red Alien approach to Social Media Marketing goes beyond simply establishing your Social Media presence. We look to build experiences and engage and grow communities that allow you to connect with your target market in proactive way with dialogue and online activity.